RASHID's CV
RASHID ALZAABI
Acting Head of Marketing
Profile summary
Adaptable Acting Head of Marketing with 9 years of experience in strategic marketing planning and stakeholder management. Transitioning from executive leadership roles in student organizations to institutional marketing, this professional has shaped brand development and integrated campaign execution across 3 organizations. Expertise includes managing organizational operations, aligning institutional policy with communication strategy, and overseeing multi-channel marketing delivery. Committed to data-driven decision making and the design of consistent customer experiences.
Career highlights
Marketing Strategy Leadership: Led the marketing function at University City of Sharjah, overseeing strategy, planning, and execution across communications, design, digital platforms, and customer experience for consistent brand presence.
Stakeholder and Entity Management: Collaborated with senior stakeholders and multiple entities to align marketing efforts, ensuring smooth delivery of projects across 4 roles held throughout the professional career.
Campaign and Recruitment Execution: Designed annual recruitment plans and implemented market development strategies for youth leadership programs, while coordinating content creation and campaigns to enhance audience engagement.
Organizational Operations: Managed membership processes, communications, and applicant guidance while representing the organization at events and delivering presentations to engage with key stakeholders.
Key skills
Professional experience
Shapes marketing strategy and steers the execution of communications, design, digital platforms, and customer experience functions. Coordinates across multiple entities to align brand presence and delivery standards while reporting to senior leadership.
- Stepped in to lead the marketing function, overseeing strategy, planning, and execution across all areas.
- Oversaw a broad scope of functions spanning communications, design, digital platforms, and customer experience, ensuring a consistent and seamless brand presence.
- Drove initiatives that strengthened visibility, engagement, and overall brand positioning.
- Worked closely with senior stakeholders and multiple entities to align efforts and ensure smooth delivery.
- Delivered high-quality work under pressure while contributing to sustainability-focused and forward-looking projects.
Directed marketing and communication operations across digital, print, and on-ground channels. Managed cross-functional collaboration between internal departments and external partners to maintain brand alignment and project timelines.
- Supported the planning and execution of marketing and communication initiatives across multiple platforms.
- Contributed to content creation and campaigns to enhance visibility and audience engagement.
- Coordinated with internal teams and external entities to ensure smooth execution and aligned messaging.
- Maintained brand consistency across digital, print, and on-ground touchpoints while managing multiple priorities.
Steered organizational operations and strategic growth initiatives for youth leadership programs. Managed membership lifecycles, internal communications, and stakeholder relations across the Sharjah and Northern Emirates region between 2019 and 2021.
- Designed annual recruitment plans and implemented market development strategies for youth leadership programs.
- Conducted outreach and engagement campaigns to expand recruitment channels locally and regionally.
- Oversaw membership processes, communications, and applicant guidance.
- Represented the organization at events, delivering presentations and engaging with stakeholders.
Represented the student body in direct collaboration with university leadership to address institutional policy and campus life concerns. Directed executive team operations to align student council activities with organizational objectives throughout the 2019 to 2021 term.
- Represented students causes in collaboration with university leadership.
- Led executive teams to achieve organizational objectives and resolve student concerns.
- Organized events and activities to enhance student engagement and visibility.
Education
Marketing | Management
Languages
Arabic · Professional
English · Professional